Bellus Pet Company
BELLUS PET COMPANY · PRICING · EUR / USD / PLN / GBP

Distribution & Channel Pricing Calculator

RRP-anchored cascade. Set RRP incl. VAT and step-down margins for Bellus (FOB), Distributor, Shop chains, and Shops. Amazon and Shopify channels compute net after platform fee & fee VAT. Switch to USD any time — FX applied to every figure.

Product Select or enter manually

Currency FX applied globally

Rates are editable manually or fetched live from the ECB feed (via Frankfurter).

Anchors Cost + RRP drive the cascade

Net RRP (ex-VAT): €12.06 Total markup cost → RRP net: 653.8%
Cost, RRP, VAT and every tier price / margin are editable directly in the cascade table on the right.

Marketplace fees

Fee VAT (DE 19% by default) applies on top of the platform fee. Variable costs below are deducted at face value — include VAT in the number if it applies.
Per-unit postage/shipping cost. Toggle unit: fixed amount or % of RRP.
Amazon FBA per-unit fee, storage, pick-pack, etc.

Volume scenario

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Custom items are saved in this browser (localStorage). Accepts CSVs from the Bellus SKU Generator (SKU/EAN/Name) or full pricing CSVs exported from this tool.

Tier cascade % MODE:

Tier Margin % (on tier's sell price) Price (EUR) Margin € /unit Markup % from cost Disc. from RRP
RRP (incl. VAT) — —0.0%
RRP net (ex-VAT) — VAT: %
Shops (retail buys at) %
Shop chains buy at %
Distributor buys at %
Bellus FOB price %
Cost — —0.0%
Edit a % → the price on that row and everything below re-solves. Edit a price → the % on that row back-solves; downstream keeps its %'s. RRP is the anchor at the top; cost is the anchor at the bottom.

Direct channels (net after fees)

Amazon — sell at RRP
Gross (RRP incl. VAT)
− Sales VAT
− Referral fee + fee VAT
− Postage (Var 1)
− Fulfillment (Var 2)
Net to Bellus / unit
Margin / unit (vs cost)
Shopify — sell at RRP
Gross (RRP incl. VAT)
− Sales VAT
− Payment fee + fee VAT
− Postage (Var 1)
− Fulfillment (Var 2)
Net to Bellus / unit
Margin / unit (vs cost)

Volume totals 100 units

Distributor sale
Revenue
Margin
Shop chains sale
Revenue
Margin
Shops (retail) sale
Revenue
Margin
Amazon direct
Revenue (net)
Margin
Shopify direct
Revenue (net)
Margin
Cost, RRP and all channel prices are back-solved from the RRP anchor. This matches the SKU 26 pricing sheet exactly. VAT default 21% (EE / general EU); fee VAT default 19% (DE marketplace).